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Lois Jones
Is there really a difference between B2B and B2C marketing
In a recent Vistage LIVE podcast, Stephanie Christopher welcomed Ashton Bishop, CEO of StepChange, to untangle the age-old question: Is there really a difference between B2B (business-to-business) and B2C (business-to-consumer) marketing? While industry jargon often sets these two approaches apart,…
Economic headwinds persist, but inflation eases – A look at 2025
For small and medium-sized enterprises (SMEs), economic conditions play a critical role in shaping business strategy, investment decisions and long-term growth. While the economic outlook for Australia is for only modest growth, there are some positive signs, particularly in inflation…
Navigating Uncertainty [CEO Confidence Index March 2025]
As Australian business leaders enter 2025, the latest Vistage Australia CEO Confidence Index – March 2025 paints a picture of cautious optimism amidst ongoing economic uncertainty. While some CEOs see opportunities for growth, persistent challenges—including inflation, workforce shortages, and political…
Foundations of Executive Coaching: EQ is essential
When it comes to exceptional executive coaching, Vistage Chair Robin Stanaland says emotional intelligence (EQ) plays a crucial role. Stanaland emphasizes that great coaches possess a high degree of EQ, which allows them to sense when clients are not fully honest, often due to…
5 steps to incorporate AI into your organisation
Discover 5 practical steps to incorporate AI into your organisation without a tech overhaul or massive budget. Stay ahead of the competition, streamline operations, and enhance customer experiences
Foundations of Executive Coaching: Top-notch executive coaching
One of the telltale signs of top-notch executive coaching is when coaches replace judgment with curiosity and continue to ask questions. They are insatiably curious and challenge client answers to encourage deeper thinking and growth. A great coach must also…
7 steps to adopting a comprehensive Gen AI strategy
Successfully adopting generative AI (Gen AI) requires more than just integrating new technologies. It necessitates a comprehensive Gen AI strategy that aligns tools with organisational goals and effectively manages the transition for employees.
The first 90 days: Why employee engagement is crucial in 2025
Author Joe Galvin Economists have predicted that 2025 will usher in a new growth cycle, presenting a pivotal moment for businesses to seize the opportunity to expand and thrive. However, success will not be determined by strategy or timing alone — it…
Foundations of Executive Coaching: Impactful goal-setting
Executives are often under pressure to deliver bold results. To do so, leaders must set goals that guide strategic decision-making and align organisation-wide efforts to achieve impactful outcomes. Vistage Master Chair Tom Cuthbert believes an effective goal-setting process that leads…
Vistage Perspectives Winter 2025: The Two Sides of a Sale
In this edition of Vistage Perspectives magazine, we dig into a top-of-mind subject for members: transactions. Featuring two powerful cover stories, this edition is full of hard-earned lessons and insightful strategies for members looking to reach their next peak. The Two…