‘A defining moment in my leadership journey was building a manufacturing team from three people to fifty within three years, while managing the challenges of rapid growth and cultural change. Each stage of expansion required rethinking systems, reinforcing values, and holding to a people-first approach. The recognition of our culture with a top 10 ranking in the AFR BOSS Best Places to Work confirmed that investing in people can transform a business from the inside out.’

Penelope Bettison has built a diverse career across technology, energy, marketing, professional services, and the not-for-profit sectors. She founded and scaled a successful marketing agency, leading it for ten years before a strategic exit that cemented her entrepreneurial foundation.

She has since held senior executive and COO roles in start-ups and scale-ups, guiding organisations through key milestones including an ASX listing, capital raising, and international expansion. Her governance experiences spans serving as an ASX Executive Director and as a Non-Executive Director for not-for-profit boards, bringing both strategic and operational expertise.

A recognised leader in building high-performing workplace cultures, Penelope has twice achieved top 10 rankings in the AFR BOSS Best Places to Work. Known for her values-driven and empathetic approach, she is committed to creating environments where people thrive and organisations achieve sustainable success.

As a mentor and advisor, Penelope draws on more than 20 years of executive experience to help leaders gain clarity, remove roadblocks, and unlock growth opportunities.

• 25+ years’ executive experience across technology, energy, marketing, professional services, and not-for-profit sectors.
• Founded, scaled, and successfully exited a marketing agency; later led organisations from start-up to 50+ staff, including guiding teams through an ASX listing.
• Architect of award-winning cultures twice ranked top 10 in AFR BOSS Best Places to Work.
• Board and executive leader (COO, ASX Executive Director, NFP Non-Executive Director).
• Trusted mentor and advisor, valued for strategic insight and candid guidance.