Leading with story: Unveiling the Hero’s Journey in business
In this episode Simon Hunter —award-winning director, writer, and producer with over 30 years of experience in film—explores the transformative power of storytelling in leadership. He argues that stories are more than entertainment; they are a vital tool for growth, influence, and connection in business.
Simon introduces the Hero’s Journey, a storytelling structure that has resonated across cultures and centuries. This journey begins with a call to adventure, moves through trials and transformation, and ends with a return—bringing back new wisdom. He explains that leaders can map their careers or organisational paths to this framework. By doing so, they gain fresh perspective on their own challenges and triumphs. This reflection fosters authenticity, a trait Simon believes is critical for leadership today.
Leaders often focus on strategy, data, and results. Yet Simon highlights that stories reach people in a way facts and figures cannot. When leaders share their own struggles, turning points, and lessons, they connect on a deeper emotional level. This builds trust, loyalty, and inspiration within teams and with clients.
He also encourages leaders to see storytelling as an act of service. By revealing vulnerability and humanity, leaders empower others to embrace their own journeys. This not only strengthens organisational culture but also makes leadership more relatable.
Practical takeaways include:
- Use your personal story to articulate purpose and vision.
- Frame business challenges as part of a shared journey.
- Embrace vulnerability as a bridge to authentic leadership.
- Harness narrative to inspire resilience and commitment in times of change.
Simon concludes with a powerful reminder: leadership isn’t just about direction—it’s about meaning. Stories allow leaders to give context, inspire action, and leave a lasting legacy.
