‘Some of my most rewarding leadership experiences have involved transforming disengaged teams into high-trust, high-performance cultures, elevating engagement scores to unprecedented heights. These experiences reaffirm my belief that real change happens when leaders invest deeply in people’s growth and embed true accountability. Solution-oriented teams, empowered to reframe challenges as opportunities, can drive shareholder value, customer loyalty and sustainable business growth. This philosophy sits at the heart of how I support business leaders as a Vistage Chair.’

Salman Rashid brings more than 20 years of leadership experience across Australia, New Zealand and the broader Asia-Pacific region. He has held senior executive and board-level roles in global organisations including PETRONAS, Ecolab and Shell, managing significant P&Ls, leading large-scale transformations and commercial turnarounds across a broad range of industries.

His background spans energy, renewables, mining, industrial manufacturing, automotive, construction, Food & beverages and FMCG, with a track record of revitalising struggling business units, building high-performing teams, and driving growth through innovation, operational excellence, and market expansion. He has also worked with early-stage startups, advising founders and boards on commercialisation, scale-up strategies and governance.

Salman has held executive roles including CEO & Managing Director for PETRONAS ANZ, APAC Business Head, and Global Head of Industrial Transformation. He currently serves on multiple advisory boards and supports leadership teams in the Greentech, decarbonisation, construction, manufacturing and retail sectors. Salman draws on a pragmatic, people-first approach to mentoring CEOs and senior executives through complex challenges—whether that’s improving team performance, business transformation, innovation, navigating disruption, or driving sustainable business outcomes.

Career Highlights

• Led major business transformation and commercial turnaround initiatives for PETRONAS, Ecolab and Shell across ANZ and APAC
• Held CEO and C-suite roles, including MD for PETRONAS ANZ and Global Head of Industrial Transformation
• Advised boards and startups on innovation, scale-up, and go-to-market strategy
• Developed globally recognised sales competence frameworks, distributor development programs, key account development strategies and enterprise excellence programs
• Extensive leadership experience across industrial, mining, construction, energy, renewables, manufacturing, and consumer sectors