‘One of the defining moments in my career was transforming a struggling membership model into a sustainable growth engine. By redefining the member value proposition, creating new revenue streams and empowering the leadership team, we built a national program that became a significant contributor to revenue within 12 months. The experience reinforced my belief that lasting growth comes from combining clear strategy, disciplined execution and strong leadership while preserving the culture that drives long-term success.’

Greg Griffith is an accomplished CEO, entrepreneur and business leader with extensive experience leading commercial organisations, industry associations, agribusinesses and consumer ventures across Australia and New Zealand. Throughout his career he has built a reputation for driving business transformation, creating new revenue opportunities and delivering sustainable commercial growth.

As CEO of Family Business Australia and Family Business New Zealand, Greg led national member programs, delivered sustained membership growth and developed innovative commercial initiatives, including the nationally recognised Meet the Owner program. He also served as CEO of the National Retail Association and CEO of Dairy Farmers Milk Cooperative, where he oversaw a business with more than $500 million in annual turnover while managing complex commercial and stakeholder relationships.

Greg’s experience also includes leading commercial partnerships with Melbourne Football Club and founding Bikey Wipes Global Holdings, successfully building and expanding an international consumer brand. Alongside his executive career, he has served on numerous commercial and not-for-profit boards, providing strategic leadership and governance across multiple sectors.

• CEO of Family Business Australia & Family Business New Zealand, leading national growth and commercial innovation.
• CEO of the National Retail Association, expanding member value and industry influence.
• CEO of Dairy Farmers Milk Cooperative, overseeing a $500 million operation and managing relationships with more than 1,000 supplier farmers.
• Founder of Bikey Wipes Global Holdings, successfully developing and scaling an international consumer brand.
• Non-Executive Director across commercial, industry and not-for-profit organisations.